At AHA Management and Consulting, Inc. our favorite type of customer is an educated customer. We want you to understand the value of the solutions that you engage us to develop. To that end, we have a series of training courses designed to quickly get you up to speed and knowledgeable about today’s marketing and technology solutions. Our target audience are busy executives, marketers and business owners that are looking for a better understanding of how to apply today’s technologies to an overall integrated marketing plan. They focus more on how to strategically use the technology in relevant ways and less on the technical aspects of execution.
Interactive Marketing Demystified
Interactive marketing creates the opportunity for clients to directly address customers and get an almost immediate response. This course is an ideal way to explore innovative methods for getting your web-based message delivered via electronic channels. A focus is on understanding how to integrate these solutions into your marketing strategy and send the right message to the right customer via the right channel.
Mobile Marketing
Mobile technology has already fundamentally transformed personal communications and it will continue to change companies talk to and position their products and services to customers.
This course provides clients with a solid understanding of the mobile marketing landscape, examining the sector’s rapid evolution and considering current and future trends. Focusing on practical skills and cutting-edge case studies, delegates will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.
Social Media Marketing
Social media allows companies to engage customers. Think of regular media as a one-way street. You can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. The same with traditional marketing. Once you send a Direct Mail or buy a TV spot, you have minimal influence on how customers will respond or what they will do.
Social media, on the other hand, is a two-way street that gives you the ability to communicate, influence and engage. The social media marketing course provides an overview of Social Media and how it is used, but focuses primarily on how to develop a Social Media Strategy and Framework.Your Social Media strategy should be part of your larger marketing strategy. Beyond explaining each major social media opportunity from account creation to content to monitoring, we will teach you how to strategically place Social Media within your Internet Marketing and your total marketing plan.
Search Engine Marketing
Search Engine Marketing is a long-term, strategic initiative that takes time, investment, and expertise. Generally speaking, a good Search Engine Optimization and Marketing campaign can get you rankings results in 3-5 months. This course is not designed for anyone looking to become an SEO/SEM expert and start a career optimizing websites. This is for the executive who needs to understand the importance, resources, level of efforts and success metrics/benchmarks for developing and executing SEO as part on an overall Interactive Marketing Strategy. It will allow you to clearly communicate expectations and manage your team and agency partners more effectively.
Custom Training
The courses offered can be customized and combined to meet the specific needs of your company. We can provide custom onsite or online training to meet your various business, marketing and technology needs.
