Resources

There is no silver bullet or one marketing tool that will “automagically” make you and your business successful.  The goal is to understand the tools available to you, then work to determine what tools to use to reach your targeted customers.

Here is short  list of resources to get you started on your journey.  Have fun exploring.   When you are sufficiently overwhelmed, We’ll be here – ready to help you get started.

  • Fast Company Fast Company the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design.
  • Advertising Age – Digital Advertising Age is a leading global source of news, intelligence and conversation for marketing and media communities.
  • Mashable Mashable is an excellent and comprehensive source for news in social and digital media, technology and web culture. Mashable is possibly the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides.
  • eMarketer eMarketer is a business information service that aggregates. filters and organizes data from over 4,000 global sources. eMarketer’s analysts and researchers put the data into context covering all aspects of the market with overviews, insights and analysis that can’t be found anywhere else.
  • Forrester Research Forrester Research, Inc.  is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.
  • Marketing Sherpa Marketing Sherpa  is a research firm specializing in tracking what works in all aspects of marketing. They are the Buddha of  research firms and exists primarily to give marketers of the world the stats, inspiration, and instructions to improve their results

Current Trends and Helpful Links