Make Sure Your Page Has A Vanity URL

Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.

You need  least 25 “likes” to be eligible for a Vanity URL on Facebook. In general, you should go with your company’s name, sticking as close to the original brand as possible.

Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.

Use Your Company’s Name and Reinforce Your Brand

It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.

You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Reinforcing your existing brand is important.  This consistency pays off.

Use all of the fields that Facebook give you to describe your business at a high level.

• About: One-two sentence tagline about your business
• Description: Provides more space to describe, in concise detail, what your company does.
• General Information:  This field, along with the Description field is an ideal place to include as many relevant keywords as you can.

Be as detailed and complete as possible in filling out this section.  This will help people find your brand no matter where they’re searching.

Tell EVERYONE how to find you on Facebook

Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.

Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the  “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.